Juan Felipe Salcedo Reina

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Juan is a graphic designer specialising in lettering and typographic design currently residing in Bogotá, Colombia.

He has obtained a bachelor of Graphic Design and is a self taught 3D modeller. He finds inspiration for his work in classical art as well as urban culture. He is also inspired by his father. “My Dad taught me the value of hard work and dedication to your craft”.

Juan’s work, which is largely typographic always has a message. “It’s important that my work sends a clear message. I never just create a piece because a certain graphic style is currently trending. My work always has a clear message and is conceptually well thought out”. His work is largely created in Cinema 4D, Adobe Illustrator, Adobe Photoshop and Lightroom. However, Juan is continuously experimenting with new software, and technology to expand his skillset and provide fresh and dynamic solutions for all his client’s briefs.

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