Hefzi Ba De La Cruz
Mexican letterer and graphic designer Hefzi Ba De La Cruz currently resides in Mexico City. She has obtained a bachelor’s degree in Visual Communication & Design from the School of Arts & Design (UNAM).
“I believe in the power of letters, not only because of the meaning of the words they form, but also because of the meaning of the shapes and styles they represent. My work is very versatile, I ensure that each lettering element I create has it’s own unique personality and function. My surroundings, family & friends, Mexican food, new places, music, and my pet named Bacon are a constant source of inspiration for me, and feed directly into my work.
Currently I work for Keep in Touch Marketing (BTL & Design Agency) as a designer & letterer. I’ve worked with Chantilly, SAP, Galderma, Nupec, GSK, Roche, among other brands.”