Magdalena Kruszynska
“The details make the design”
“I am a Paris based graduated and prized seasoned executive of the fashion industry with a master degree of Fine Arts & Fashion Design from the National Academy of Arts.
After 15 years in senior management and design director positions at fashion retail companies I decided it was time to combine my 20+ years experience in fashion design together with my drawing and painting talents.
In my opinion, fashion illustration is as important as fashion photography and can overtake photography in some aspects by it’s power to reveal what the eye, nor the camera are able to capture, and only the imagination can. Hand drawing has a certain warmth and approachability. It is like art interpreting art.
Whilst illustrating for fashion I feel I can create something more than just a document of a design. I am listening to my emotions and transferring them into imagery, creating the story the way I see the design.
I can visually articulate a comprehensive story encompassing the mood accompanying a collection as well as the style and personality of its creator. My favourite aspect of fashion illustration, is that I have the chance to add my own unique style to it.
I illustrate fashion collections, sketch runway looks, draw for fashion houses and work for a range of apparel companies upon special collections projects. I also collaborate with a reputable list of media channels, and designers bringing their ideas to life via illustration.
My approach to illustration is largely traditional, my artworks are hand drawn with pencils and markers, then painted with ink and water colours. They are finely detailed and have a very feminine, romantic and whimsical vibe. I pay a lot of attention to the nuanced expressions of the model’s face, as well as detailed representations of the design they are wearing and corresponding background.
In most of the drawings I am not using any digital effects as I believe in the power and uniqueness of handcrafted art.”
